He Tells Stories

Journal

Brad Weté's Thought Bank. Words, Videos, Pictures and Such-'n'-suches

Tour Fashion: Jay-Z and Beyonce's On the Run II | Drake and Migos


As the game changes and traditional reviews become less of a commodity (who wants to read a play-by-play of a concert when it’s being plastered by fans over social media, city-by-city?), I’ve had to find ways to cover shows and qualify my access to all the cool shit I get to go to. It’s a blessing to get a free pair of tix to see huge acts rock.

How Beyonce, JAY-Z, Migos And Drake Made Their Tour Stages Fashion Runways, Too

A decade in the biz and great relationships means that no-strings-attached assists happen all the time. Still, why not mix a little work in with play and get a good story off? So instead of doing a basic review of the Drake and The Three Migos and Jay-Z and Beyonce’s On the Run II tours, I stepped to it from a fashion perspective. What brands assisted these guys in looking like the icons they are? I ended up talking to Migos’ stylist Zoe Costello and designer LaQuan Smith for Vibe Magazine and learning about what goes into draping Jay, Bey’, Drake and the Atlanta amigos for the road.

Read it here.