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#infiniteLA Video Series for The Broad Museum | Flaunt Magazine

Led the way on a video series for the Broad Museum’s Yayoi Kusama: Infinity Mirrors exhibit. Was tasked with adding context, depth and understanding to a dynamic and immersive exhibit that the museum feared would used simply for selfies in this social media era.

For our Instagram campaign, I interviewed 10 of Los Angeles’ most renowned activists and minds in their creative spaces and offices for videos that connected the missions of our subjects to pieces in Kusama’s Infinity Mirrors artworks.

Social Media Contest

Social Media Contest

Every week throughout the run of the Yayoi Kusama: Infinity Mirrors exhibit, The Broad posted an abbreviated version of our videos that ended with a profound question for viewers. They were encouraged to answer the question in the comments section, using #infiniteLA, or by posting an image or video on their own Instagram, Twitter or Facebook page (also using the hashtag). Each week, The Broad team reviewed the entries and selected a winner, who received a pair of tickets to Yayoi Kusama: Infinity Mirrors. Responses were submitted by Friday at 11:59 PT each week in order to be considered. Those with the most noteworthy message were announced as winners the following Monday.

Content Series

Commissioned several filmmakers to help create a series of videos featuring an array of Los Angeles leaders, including artist Mark Bradford, Black Lives Matter co-founder Patrisse Cullors, dancer and choreographer Benjamin Millepied, seismologist Dr. Lucy Jones, Homeboy Industries founder Father Greg Boyle (above, asked “How do you picture an ideal world?”) and more, discussing the themes explored in the Yayoi Kusama: Infinity Mirrors exhibition.

#infiniteLA: Artist Mark Bradford

“When has creativity or art made you feel connected to others?”

#infiniteLA: Dita Von Teese

“How has love transformed you?”