Commissioned to pen all copy for Valence’s Boost Challenge campaign, where veteran Black professionals became “Spotlights,” mentoring promising college students and recent graduates by using the network’s Boost function.
Created narrative of the entire campaign, likening a mentor’s ability to help young people in need of career guidance to a superpower. From the announcement post forward, The Spotlights were characterized as heroes saving next-gen talent from the systemic and structural racism that is exacerbating Covid-19’s crippling effects on Black America’s working-class community.
and more:
Penned recap article for the Leadership and the Importance of Mentorship During a Crisis Virtual Event, highlighting moments from the first of three digital talks with marquee members of the Valence community.
Penned social copy for each Boost Challenge post.
Gold Medalist Michael Johnson
Tech Recruiter Charles Kuykendoll
Wrote copy for social posts addressing the unjust policing of Blacks and how corporate America can assist in the country’s healing.