Commissioned by the revered online boutique in the luxury and streetwear fashion world to create content that adds an honest editorial voice and increases product sales.
Launched video series where acclaimed artists are provided with clothes sourced from RSVP’s shop and tasked with incorporating them into their existing wardrobe. In the premiere episode with Ant Saunders, he mixes garments sold at RSVP Gallery—like Off-White, Martine Rose, Raf Simons, and more—and pairs them with jeans, vintage baseball caps, and sweatshirts he pulled from his New Jersey closet.
Assembled photography and videography team. Utilized strong relationships in the entertainment business to build a robust list of potential subjects to shoot. Executive produced project from conception to completion, sourcing location, interviewing talent, editing video, and writing copy.
Messaging: RSVP’s products are additive—not all-consuming. They want to help you look like yourself, not someone else.
Video produced by Left Wrist Media’s Sir Fleming.
Penned a feature story that is a tonal match with the ideals of RSVP by choosing new artist Ant Saunders. Story details his desire to find an audience and get a response that would lift him from a bedroom singer-songwriter and producer to a burgeoning pop star with a hit record.
Content spread through social media. RSVP Gallery, Saunders, and his Arista record label posted photos and links to the feature story on their Twitter and Instagram accounts. Readers are encouraged to purchase the RSVP-sold pieces shown in the photos via links. Items like the Raf Simons shirt and cropped Off-White pants sold out within hours of the feature and FITTED debut.
by John Marquez at renowned Pinz Bowling Center.
Styling for all looks by Brad Weté